Dive into MSCA24’s Three-Part Webinar Series with Top-Level Sponsors

MSCA education continues after the Annual Education Conference with our three-part webinar series, presented by MSCA’s esteemed level 1 sponsors. Each 30-minute webinar focuses on the latest technological innovations and forward-thinking strategies shaping the future of the mechanical services industry. In an ever-evolving landscape, staying ahead of the curve is essential to driving growth, improving efficiency, and overcoming industry-wide challenges. 

This is a great opportunity to bring some of the conference into your office! Each session will provide thought-provoking insights and practical takeaways you can bring to your business. Gain a competitive edge and position yourself at the forefront of the industry’s technological revolution. 

The series will explore: 

Losing Smarter: The Secret to Winning More Mechanical Services Revenue and 40% Faster Growth

Are you ready to win bigger by actually losing more often? In this data-driven webinar, ServiceTrade’s VP of Marketing, Shawn Mims, shows you why losing clients and deals might be the smartest move your business can make. Learn to overcome loss aversion and harness the power of data to prioritize the right clients, raise prices, and build more sales pipeline—so you can win more than ever before. You will learn: 

• How to use data to prioritize high-value clients and opportunities while shedding the ones that cause chaos. 

• Proven strategies for building more pipeline, raising prices, and creating a sustainable competitive advantage. 

• Why losing more clients and deals can actually help you grow faster and improve profitability. 

This webinar is perfect for mechanical contractors ready to scale their businesses by making data-driven decisions that lead to bigger wins! 

Presented by ServiceTrade

Insights and Innovation Driving the Future of Commercial Contracting

Join Alex Kablanian, GM of Commercial & Construction at ServiceTitan, and Charlie Warren, Co-Founder and CEO of Convex. They explore the key market trends and economic indicators for the commercial contracting industry. The two also dive into the transformative role technology plays and give a forward-looking perspective on the future of commercial services. This session promises valuable insights and strategies for staying ahead in a rapidly evolving industry.

Presented by ServiceTitan Commercial

Closing the Skilled Labor Gap: How AI is Helping the Trades Work Smarter

The skilled labor shortage is one of the most pressing challenges in the trades, but AI is helping businesses do more with less. In this webinar, dive into how AI can address everyday challenges—automating repetitive tasks, speeding up workflows, and allowing your team to focus on critical, high-value work. From streamlining data entry to providing real-time insights that keep projects on track, this session will highlight practical, real-world applications of AI that can increase productivity without adding extra costs. Whether you’re just exploring AI or ready to improve efficiency, join us for actionable insights on how AI is shaping the future of the trades with Director of Solution Engineering at BuildOps, Glen Tipton.

Presented by BuildOps