Resource Highlight: MCAA’s Public Relations: An Important Marketing Tool for the Mechanical Contractor

Heightened competition has spurred mechanical contractors to share their impressive story of accomplishment, capabilities and convictions to bolster their image and competitive advantage. MCAA’s Public Relations: An Important Marketing Tool for the Mechanical Contractor highlights the need for regular promotion as a business development tool and offers tips for selecting a public relations consultant. It’s just one of MCAA’s educational resources that are free to MCAA members as a benefit of membership.

The bulletin explores:

• Why contractors need to invest in public relations
• How to select a public relations consultant
• The role of management’s commitment to public relations
• Public relations as a craft

For a full list of available Management Methods Bulletins, including several on the topic of marketing, visit the Management Methods Bulletins page.

Have Questions or Need Personal Assistance?

Contact MCAA’s Frank Wall.