Jay Baer at MSCA CONNECT 2017 – It’s Possible to Hug Your Haters!

Take a sneak peek at Jay’s video to you above.

Jay Baer, author of Hug Your Haters, the world’s first modern customer service manual, shows how companies large and small can benefit from the enormous increase in online complaints and customer feedback. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity. In this eye-opening presentation, Jay reveals brand-new, proprietary research into The Science of Complaints – why and where your customers complain, how to embrace your complainers and turn impossible, negative situations into positive, possible solutions. Jay has spent 23 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500.

Don’t miss Jay’s enlightening session on Wednesday, October 18! Register today for MSCA 2017 using the button below.

MSCA 2017 Conference Website

Bringing The Possible to Life: Influencing Decisions Across Your Business 

Julie Williamson, Vice President of Strategy & Research for Karrikins Group (founded by Peter Sheahan, a popular presenter at MSCA conferences) has worked nationally and internationally with companies both large and small, helping them execute a strategy for transformation.

Have you ever found yourself frustrated by people not getting aligned behind an investment or a strategic direction you want to make for your business? Perhaps you have a modern technology to implement, but people continue to find ways to use the old system. You need to get people to make different decisions about their everyday behaviors – how they show up, and what they do to deliver on your organizational commitments. That means you need to disrupt the ‘same old / same old’ thinking that drives most of their decisions, and you need to create new responses that are better aligned with your business goals.

In Julie’s engaging and energizing Education Session, she will dive into the 5 Drivers of decision making and how you as a leader can use them to drive your strategy forward bringing “The Possible” to your business.

Take a peek at Julie’s message below:

For additional information, click on the buttons below:

MSCA 2017 Conference Website

In the HVACR industry, most know all about the commissioning process but a new resurgence of retrocommissioning is making a comeback in the HVACR industry.

Properly commissioning an HVAC installation is a necessary process that ensures newly installed systems operate as intended and since many existing buildings are in poor shape, through retrocommissioning, contractors are trained to identify problems and offer solutions.

The process of retrocommissioning refers to identifying improvements that can increase the energy savings and performance of existing buildings. Considering that about half of all commercial buildings in the U.S. were constructed before 1980, it’s easy to see why there is a growing demand for contractors who offer retrocommissioning.

Some of the problems that Richard Starr, President and CEO, Enterprise HVAC Service and Control, Twinsburg, Ohio, and former national chairman of Mechanical Service Contractors of America (MSCA), has uncovered during retrocommissioning include improper air pressures (zones that should be positive but are negative and vice versa), a lack of proper air changes per hour, and building controls that are not calibrated properly.

Ongoing retrocommissioning is absolutely vital to the performance of a building, said Thom Brazel, General Manager, Ruthrauff Service, Pittsburgh, PA, and former national chairman of MSCA.

For the full article in The News, click the button below.

Click For Full Article

Whether you’re coming from the East, West, North or South, you’ll find the talent, energy, knowledge and eagerness to learn among students from the best colleges and universities across the U.S. and Canada at the MCAA 2017 GreatFutures Forum (September 28-30, Indianapolis, IN).

Students majoring in construction management, mechanical engineering, architectural engineering and other industry-related disciplines will gather at this annual forum to meet MCAA members, learn about our industry, share ideas and, hopefully, secure future internships and full-time employment.

The conference kicks off on Thursday evening (September 28) with Futures Fest, a career fair event.  If you’re in the business of mechanical contracting, mechanical service or plumbing or a manufacturer-supplier, you’re invited to attend.  This is the best time of year to meet the top students from MCAA’s many student chapters.

That’s not all…our educational program will feature popular industry consultant Kevin Dougherty, who will share insights about how to communicate effectively on the jobsite.  Former MCAA President Mark Rogers and his project manager Ted McHugh will take you through a typical day in the life of a contractor with all its challenges, surprises and solutions.  Futurist Thomas Frey will give you a glimpse into how our industry’s future may evolve…and the career choices it may offer.

There’s still more…the announcement of the 2017-2018 Student Chapter Competition, a look at how an exceptional young student chapter exceeded everyone’s expectations by winning the Student Chapter of the Year Award (University of Missouri-Columbia Chapter of the Mechanical Contractors Association of America) and the much anticipated, always exciting Annual Mini Competition.  And, if you enjoy college sports of all kinds (and who doesn’t), be prepared for an incredible evening at the NCAA Hall of Champions learning about the history and amazing accomplishments of inter-collegiate athletes and athletics.

So plan to make tracks to Indianapolis where you just may meet your company’s destiny.  Learn more about the program and then register.  There’s no fee, just the promise of a great time.