Description of MCAA’s Innovative Technologies Initiative

We’re in a time when disruptive change has come to our industry – change that creates new markets and new value propositions, but also disrupts our existing way of doing business.

We have the option of looking at this change in one of two ways. We can consider it to be disruptive stress, or we can look at it as “disruptive opportunity.” We have the opportunity to seek out new ways to improve productivity. The opportunity to look for new ways of getting the job done better and faster. And the opportunity to seek out new technologies that simply do things we never thought were possible.

Ignoring change is simply not the best option if we want our companies to continue to be as successful as they can be. That’s why MCAA created the Innovative Technologies Initiative. With your association’s help our members can understand the challenges of technological change and exploit the opportunities it creates.